Illustrative Posters
Poster design explores the delicate relationship between text and image as they interact, yet remain separate entities within the picture plane.
The four text-and-image relationships are categorized as:
Fragmentation: when type and image disrupt each other to convey friction of ideas or to animate an idea.
Fusion: when type and image blend together, strengthening the existing conceptual connection.
Inversion: when type and image trade positions; the type resembles pictorial properties or the image resembles typographic qualities.
Separation: when type and image operate independently, providing clarity through the separation.
During development, each approach was prototyped, allowing the best solution to be further explored in the final poster.
Color Meaning
Objective: To produce a poster demonstrating the color psychology and associations evoked by a specific color.
Solution: Conveyed the feminine qualities associated with the color lavender.
Approach: Fusion
Challenges: Distilling and explaining the color’s meaning in accordance with minimalist imagery and terse copy.
Outcomes: Understanding that every element serves a purpose and contributes to the intended message. If it does not enhance the visual meaning, then it is unnecessary.
Tools & Skills: Adobe Illustrator | Digital illustration | Color theory | Abstract thought
Behavior Series
Objective: To demonstrate an annoying behavior, explain why it is offensive, and suggest a solution.
Solution: Created a poster series depicting three related actions that call attention to and correct the specified offensive behaviors.
Approach: Fragmentation
Challenges: Determining how the posters would work together and separately without feeling static and repetitive.
Outcomes: A better understanding of color’s importance in establishing visual hierarchy. Consciously applying color psychology to express and enhance the intended message.
Tools & Skills: Adobe Illustrator | Adobe InDesign | Digital illustration | Typography
Madison Theatre Season Shows
Objective: To promote the upcoming Madison theatre season through a poster series advertising the four featured musicals.
Solution: Utilized design to unify and summarize the essence of each featured musical.
Approach: Separation
Challenges: Determining key elements and similarities between unrelated musicals. Establishing a cohesive palette as colors held specific representations for each musical.
Outcomes: A unified poster series that captures the essence of each musical through a juxtaposed icon and imagery pattern.
Tools & Skills: Adobe Illustrator | Digital illustration | Iconography design
